Meet the Family
Tori Marotto
FounderFounded by an active-duty U.S. Army Special Operations officer, veteran spouse, and mother, The Pineland Family was built on a simple belief, “what we bring into our homes matters.”
With a background in strategic leadership and a hands-on approach to building, Pineland is led as a family-run, faith-anchored brand rooted in craftsmanship, responsibility, and intention. What began as making soap for her own children grew into a commitment to creating thoughtfully made goods—handmade for the hardheaded—and a life built the slow, meaningful way.
She sets the tone for Pineland by doing the work alongside her family, building, learning, and creating with legacy in mind.
Dan Marotto
Chief Financial OfficerA veteran Special Forces officer, the Chief Financial Officer brings disciplined leadership and steady oversight to The Pineland Family.
With a focus on structure, sustainability, and long-term planning, he manages the operational backbone of Pineland—ensuring the numbers make sense, systems are solid, and growth is intentional. Working behind the scenes, he keeps the mission grounded so the craftsmanship, family, and long-term vision can move forward with confidence.
Helen Marotto
Sales ManagerKnown affectionately as GiGi, she is the matriarch of the pineland family.
She brings generations of wisdom, relationship-building, and trust to the table, proving that the best sales strategy has always been connection. As a great-grandmother, she represents the roots behind the work, the stories behind the hands, and the legacy Pineland is built to carry forward.
If you’ve heard about Pineland from someone who knows someone… chances are GiGi had a hand in it.