Meet the Family

A woman with blonde hair, glasses, and a patterned black dress smiling at the camera. She is wearing teal gloves and holding a tattooing tool, sitting at a table with a partially visible object on it. There are curtains and a window in the background.

Tori Marotto

Founder

Founded by an active-duty U.S. Army Special Operations officer, veteran spouse, and mother, The Pineland Family was built on a simple belief, “what we bring into our homes matters.”

With a background in strategic leadership and a hands-on approach to building, Pineland is led as a family-run, faith-anchored brand rooted in craftsmanship, responsibility, and intention. What began as making soap for her own children grew into a commitment to creating thoughtfully made goods—handmade for the hardheaded—and a life built the slow, meaningful way.

She sets the tone for Pineland by doing the work alongside her family, building, learning, and creating with legacy in mind.

A man with dark hair and a beard smiles while sitting at a wooden table, with a window and green curtains behind him. There are soap bars on the table.

Dan Marotto

Chief Financial Officer

A veteran Special Forces officer, the Chief Financial Officer brings disciplined leadership and steady oversight to The Pineland Family.

With a focus on structure, sustainability, and long-term planning, he manages the operational backbone of Pineland—ensuring the numbers make sense, systems are solid, and growth is intentional. Working behind the scenes, he keeps the mission grounded so the craftsmanship, family, and long-term vision can move forward with confidence.

An elderly woman with red hair and a blue floral blouse is sitting at a table with a large block of soap and is holding a smaller piece of soap in her hands, smiling.

Helen Marotto

Sales Manager

Known affectionately as GiGi, she is the matriarch of the pineland family.

She brings generations of wisdom, relationship-building, and trust to the table, proving that the best sales strategy has always been connection. As a great-grandmother, she represents the roots behind the work, the stories behind the hands, and the legacy Pineland is built to carry forward.

If you’ve heard about Pineland from someone who knows someone… chances are GiGi had a hand in it.